About Me

Hello!

I’m an urban planner, intrigued by intrigued by urban redevelopment and passionate about finding sustainable and resilient growth solutions to undervalued spaces. Currently as a Senior Analyst at HR&A Advisors, I work on real estate development and governance strategies, placemaking and early activation strategies, and economic impact studies.

I am also a freelance brand strategist with 5+ years of experience in brand and digital strategy. I’ve worked with clients such as Bank of America and Stanford Graduate School of Business to uncover strategic insights, craft compelling narratives, and create implementable frameworks.

I tackle every project with an interdisciplinary approach, always analyzing and connecting the dots to uncover creative solutions. I'm inherently a curious person––digging deep to unearth insights and human truth.

Originally from Seoul with bits of L.A., I geek out about thoughtful design, public spaces and eye-opening art exhibitions. Have questions, potential projects, or ideas you want to chat about? Shoot me an email!